The New Era of Real Estate: Technology, Sustainability, and Social Transformation
Hellenic Property Hub actively monitors and participates in the transformative changes shaping the new real estate landscape. The real estate market is no longer a static sector defined solely by supply and demand. Instead, it is becoming a multifaceted entity where technology, climate change, social cohesion, political instability, and the concept of housing as a right play a crucial role.
At the 31st Annual Conference of the European Real Estate Society (ERES), new forces redefining the core of the global real estate market were highlighted. Among the thematic sections, the following trends stood out:
Climate Risk and New Investment Rules
The climate crisis affects the value and functionality of properties. Natural disasters lead to revised assessments, new insurance policies, and the need for green finance, such as green loans and sustainability portfolios.
Artificial Intelligence and Digitization
Technology is now the main catalyst for revolutionizing the market. Automated AI assessments, proptech startups, and digital tools are transforming the process of buying, selling, and managing properties. Hellenic Property Hub systematically invests in technological solutions that enhance transparency and connectivity between buyers and investors.
The Affordable Housing Crisis
The global shortage of decent and affordable housing creates pressure for new policies. Hellenic Property Hub supports innovative solutions that enhance social housing and protect vulnerable groups.
Geopolitical Instability and Monetary Policy
The market is now also defined by global developments. Interest rates, wars, capital markets, and migration flows create an ever-changing framework. Hellenic Property Hub closely monitors these trends, dynamically adjusting its strategy.
Sustainability and Social Value
The green transition is now an integral part of property evaluation. From energy certifications to ESG criteria and public interventions, sustainability adds value. Hellenic Property Hub adopts practices that favor social benefit and environmental footprint.
Education and Skills
Real estate professionals must now possess interdisciplinary knowledge. Hellenic Property Hub invests in training and continuous learning, promoting responsibility and expertise in the industry.
Greece on the global map
The Greek real estate market is transforming under the weight of both international trends and local policies. According to the SPI price index of Spitogatos for the second quarter of 2025, there is a 9.7% increase in sale prices and a 7.2% increase in rents compared to 2024. The Cyclades, Vouliagmeni, and Voula rank among the most expensive areas, while regions like Kastoria and Kilkis maintain their affordability.
Hellenic Property Hub deeply understands this new reality and stands by its clients as an advisor, partner, and innovative guide.
Because the future of real estate is not just a matter of square meters. It’s a matter of perspective.
Hellenic Property Hub – Real Estate Evolved.
